The gigantic impact caused in the entertainment sector was due to the cancellation of in-person events during the pandemic. It boosted the search for new formats of experiences that were accessible and safe for people, especially digital events.
Each digital event model serves a specific purpose, and understanding your target audience’s pains is necessary. The event must offer a solution to a possible pain that your client presents at a given moment.
It is possible to say that the pandemic brought a new look to the perspectives of companies, both for the present and for the future. It is noticeable that even without a super technological system. Corporations are able to maintain contacts, even with longer terms, seeking alternatives and being creative.
Currently, with the great competition, inside and outside social networks, companies have competed in increasingly dynamic and unpredictable markets during the pandemic. Reinventing yourself is no longer just changing something that isn’t working, it’s become a necessity.
Understanding the core of the product and who its consumer is is also essential, as the future of relationships is directly linked to understanding what the customer needs, performing analysis and research.
In this article, you will understand how you can manage and organize digital events using Scrum for giving a great experience to your clients.
What are digital events?
An event is any event with a specific purpose and organized by people specializing in a particular topic.
And, this is also true for digital events, the only difference being the location where the event hosts. In other words, the difference in location is face-to-face to virtual.
These are events that take place in the digital environment and broadcast online on social networks or on a platform specialized in broadcasting events online.
In other words, there is a very expressive audience that can consume this type of event.
How to organize successful digital events?
Before starting the organization, keep in mind who your audience is. And what you want to be achieved after the event takes place. Understand who your attendees are and what their main issues are will help you create a solid foundation for organizing your event online.
1. Think mobile
It is very likely that many of the attendees will access your event online via their cell phone. Therefore, it is important to optimize the user’s mobile experience as much as possible. Not only choose a platform that can be used on the phone, but also that the slides are organized, enlarging the text so that the font is readable, for example.
2. Choose a relevant topic
Choose a topic that is really relevant to your audience. Attendees of your online event will be there to learn something. Do not cover topics that are too generic and broad and, if possible, focus on a specific area.
3. Write an outstanding script
The script needs to be well-rounded together with a good visual and marketing strategy. So that it is consistent and coherent in the end and participants leave your event without any doubts about what your objective was and that it achieves.
4. Create interactive moments
Include interactive moments in your strategy that invite your audience to participate in some way. This will help them to feel involved in everything that is going on. For that, you can open a special moment, just for questions, chats, polls and votes.
5. Monetize your digital event
Include, in your strategy, sponsorship quotas, admission, media sales, infoproduct sales, sales through inbound strategies. And, of course, have a good ticketing partner and payment processor so that this is done in an organized manner.
6. Use social media
Social networks play a fundamental role in publicizing an event, whether online or in person. Then build a solid strategy for your social networks. Use hashtags, engage with your audience, arouse the curiosity of those who are following you and share important moments of the event, while it is happening.
A post-event strategy, such as sending content to attendees by email and a video showing how your event went, are also effective actions to promote and strengthen the brand.
7. Set the right date and time
When organizing events online, it is essential to pay attention to the date and time and think about the daily activities of your audience. If the event is to be broadcast to people who are in another time zone, attention to this point is also required.
Advantages of making digital events
Reach more public
As it is an entirely online event, it can reach very large proportions on the internet. After all, anyone from anywhere in the world can participate in your event.
Depending on the channel you use to broadcast your event, the number of people can increase considerably spontaneously.
And, with good publicity and using the right digital channels, you can reach a very expressive audience.
Low investment cost
Some types of costs you can minimize: renting space, hiring large sound and lighting equipment, among many other factors.
Because, theoretically, you only need a notebook with an integrated camera and microphone. After all, for online events the basics already work! Of course, depending on the type of your online event and its size.
Remembering that the digital medium offers many free tools for online video transmission, among them the most well-known are: Facebook, Youtube and even Instagram to make their first videos and lives.
Organizing an online event brings practicality both for the organizer and for the audience that will watch the content broadcast online.
That’s because the participant can follow the event online from the comfort of their home or even the organizer can choose to record their event little by little, on the day and time that they most like.
Regarding the audience that will attend your event online, they also have the option of following the content of any electronic device connected to the internet, for example, using only a cell phone and headphones.
In other words, you don’t need to pay for travel and accommodation. And, this is a very relevant differential, after all, time is gold.
Reinforce business branding
Branding is important to consolidate the name of your event or brand in the public’s mind.
This way, you become a reference in your segment and gain more visibility and credibility. Making more people interested in you and your events online. Branding is the golden key to stand out from your competitors!
Build your contact base
As you are going to work with promotion and sales completely online, it will be very important to conquer and nourish with content, information and news a base of contacts in your type of event. A great tool to help you in this task is email marketing.
Send emails to the contacts you made during pre-registration, for example, telling news, sending exclusive coupons, anticipating an attraction. With good content, a well-crafted strategy and constant submissions, the results will certainly reflect on your sales!
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