Increase Crowdsourcing with Large-Scale Scrum to Deliver Amazing Solutions

The modern era brought to our day-to-day some concepts like collaboration, collaborative economics, public finance, and other variations.

These are concepts that fit the term increasingly famous known as crowdsourcing.

For a better understanding of how it works, imagine a group of people who come together to help with their knowledge of the feasibility of a project and problem-solving.

In this post, you will see what is crowdsourcing and how it’s possible to work using large-scale Scrum.

What is crowdsourcing

Crowdsourcing is the process of outsourcing tasks, ideas, and solutions to a large group of people, who collectively contribute to achieving an organization’s goals.

To explain it better, we need to start with the current concept and delve into the history of this term that has become a trend.

The word derives from the union of the crowd with outsourcing (outsourcing) and was coined by journalist Jeff Howe, in 2006.

As the author of the term defends, crowdsourcing is inseparable from the internet, although its essence was not born with technology.

Historically, leaders from different eras have used the wisdom of the people to solve challenges that not even the most renowned experts could overcome.

So, as much as technology has shaped the crowdsourcing we know today, the idea of ​​collaboration is much broader.

What is crowdsourcing in companies?

Defining what is crowdsourcing in companies is simpler: using the potential of crowds and large groups of people to solve tasks and projects that would normally be carried out by restricted teams.

In recent years, companies have figured out how to harness the power of the masses to perform repetitive functions, vote in polls, raise funds, develop new products and capture innovative ideas.

With the advance of crowdsourcing, collective solutions are increasingly complex, covering more strategic and central areas of organizations.

To organize the new trend, crowdsourcing platforms have emerged that connect companies and projects to online communities, facilitating the growth of collaboration.

Furthermore, technological innovations have included artificial intelligence in crowdsourcing mechanisms, making cooperation even more extensive.

New ideas

The popular saying that “two heads are better than one” gains strength when it comes to Crowdsourcing, after all, it is an initiative that aims to unite several heads (different ideas and thoughts) for.


Because Crowdsourcing is a model that aims to find people able to solve a problem or challenge in the company, it helps in customer engagement and loyalty.

Solutions for the Human Resources department

In this case, it can be used to make improvements both internally and externally, bringing together the company’s employee networks and its service providers.

With this possibility, the company can take advantage of the collective creativity of its employees, in addition to providing opportunities for a good number of new talents.

Crowdsourcing in the company

It can be used in both small and large companies. To implement Crowdsourcing in the corporate environment it is necessary to take into account some issues:


It is necessary to stay focused on what says “who we are” and “our vision” for initiatives using collective knowledge to work.


It is necessary to analyze what the problem is and possible solutions to solve it. Is the problem the problem? A repositioning of the brand?


The time has come to find solutions, seek out collaborators and even use Crowdsourcing platforms.

How crowdsourcing works in practice

In practice, crowdsourcing is used in various areas of the company to mobilize internal and external communities in collaborative projects.

After all, there is an agrrement that great ideas can come from anywhere. And there’s a lot more chance of finding something innovative in a crowd of thinking individuals.

In HR, crowdsourcing is typically used to improve connections inside and outside the company. It integrates networks of employees and service providers.

In this way, the company has access to the collective intelligence of its employees. And also to a contingent of new talents that could not be reached by other means.

Steps to large-scale with Scrum to Crowdsourcing

Sprints are one of the crucial pillars in the Scrum methodology. It is a development cycle of one month or less and product steps to plan and test.

In this way, it is already possible to obtain more immediate feedback, and thus reduce risks, which could occur with a longer delivery period, as in the predictive method.

Within the Sprint, there are steps to take. The first is planning, which is the time to analyze the product and define tasks performance.

In addition, there is the Scrum Daily, which is a daily, quick meeting with all participants standing. In this way, they can assess the progress of the sprint daily and define new steps.

The review step at the end of the sprint is also essential. It is when the team presents and validates everything together with the PO (Product Owner).

The closing moment of Sprint is the retrospective. It is time to analyze the lessons learned, focused on processes, tools, and products, in addition to relationships.

It is imperative to say that when a sprint is completed, serving the same schedule and processes, until the final delivery of the project as a whole is reached.

Artifacts: agile methodology tools

The third pillar of Scrum is the Artifacts,  composed of Product Backblock, Sprint Backlog, and Product Increment.

To better understand what a Product Backlog is, you need to know that it’s an ordered list of requirements.

You can use in the format of User Stories, with the clearest possible information on customer needs.

In other words, it’s a list of everything that might need the product. And it’s the single source of requirements for all changes to make the product.

Product Increment is the sum of completed items from the Product Backlog

The Scrum Team transforms the product requirements into a potential product increment that meets the definition of “done”, working together with the Product Owner to understand the product.

You can use a Graph which is a tool that helps teams make the status of Sprint Backlog items visible. The frame can have many physical and virtual shapes, but it performs the same function no matter what it looks like.

There are two types of Graphics Burndown and Burnup

Burndown and Burnup Charts display progress and help identify project variations and trends.

Burndown Charts display the effort remaining on the timeline to finish the project, release, or Sprint. This chart identifies the scope added or removed from the project. And tracks whether the project is in or out of the baseline.

Burnup Charts display the project, release, or complete the Sprint effort on the timeline. This chart also identifies the scope added or removed from the project.

Release Burnup and  Burndown Charts list Sprints horizontally and effort (ideal times, story points) vertically.

Another essential concept in this method is to get the Definition of Ready. This is the determining factor, it is clear to everyone what a completed task is.

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