The relationship with customers (and brand new ones) comes from intelligent marketing strategies. Giving customer-centric marketing for your company means you want them to be part of the environment. And it goes to sales and profits in the end.
When you drop new content for your product or service, your customers will see and desire to have it if they are the center of your marketing.
The value perceived by the customer is based on the difference between what the customer purchased and the costs that the customer assumes for different options about the competition.
With benefits like these, it’s no wonder more marketers are shifting their strategies to include customer-focused marketing. A strategy with GitScrum best tools that put the individual customer at the center of every marketing effort.
As long as you start reading this article, you will learn how to develop your customer-centric marketing in your company using GitScrum features!
The importance of customer-centric marketing
Influencing prospects’ decision-making is harder than ever. Today’s consumers have access to an infinite amount of knowledge about a brand’s products, services, and reputations.
Instead of looking to the sales or marketing team for product information, consumers can find everything they need on review sites, social media, and Google searches.
So when new customers discover a product or service, marketers need to do everything in their power to create an exceptional experience. A customer-centric marketing strategy is designed to do just that.
Customer satisfaction is achieved from the moment the customer perceives the product’s relationship with their expectations. If you meet expectations, the company achieves customer satisfaction, which leads to the referral of new customers and loyalty.
In addition, customers satisfied with the organization’s products and services tend to establish a standard service as a reference and encourage new consumers to become buyers.
With GitScrum features, with the right marketing tools, brands can gain important insights into how a customer interacts with them. You will be able to organize your next marketing steps for your customers’ needs with GitScrum.
GitScrum includes details such as what software features customers use most often and what email content they find most interesting. For marketers to use customer behavior statistics to nurture the relationship, they can create more targeted initiatives that directly generate value.
Fulfilling your customer’s needs
As part of a customer-focused strategy, it’s important to always be trying to help them discover value. Take a closer look at which features customers like to use the most. By maintaining strong communication with the success and product departments, the marketing team can easily understand new feature adoption rates.
Try to use GitScrum User Stories and you will see what your customers really expect from you. This tool is amazing to know their needs, demands after their feedback. You will be able to understand informally what you need to deliver afterward and create incredible customer-centric marketing.
Increasing engagement and reducing churn
The most effective way to keep customers engaged and reduce their churn is to help them succeed with your product. Customers who have negative feelings about a brand, or “actively detached” users. Customer-centric marketing initiatives also help you create marketing materials that provide users with long-term value.
How to make your customers participate in your marketing strategies and sell more? Using GitScrum’s Mind Mapping will give you an idea of what your next marketing steps are. This feature helps you see an overall picture of your customers and create new centric-customer marketing strategies.
Expanding brand defense
At the heart of excellent customer support efforts are mutually beneficial relationships. These ties between support providers and customers often mimic friendships. And they should be treated as such, with a delicate balance of giving and take.
If you hold these relationships in high esteem, your brand advocates are likely to understand their own value.
So these types of marketing efforts are twofold: they show your customers how important they are to you and help potential customers understand the true value of your business. As such, customers are an extremely valuable source for brand referrals and organic promotion.
With GitScrum’s Documents, you will be able to share documents with your teammates and create a unit process to make your customers loyal. This feature is affordable to have relevant documents that will prevail for brand defense afterward.
Steps to develop good customer-centric marketing in your company
1. Get to Know your customer
Every relationship starts with people getting to know each other. What starts with a greeting can end in marriage. And in business, it’s no different. So your first relationship marketing action is to get to know your customers.
Search, ask questions, look on the internet, on social media, write down everything that happened between you, discover the desires and needs of your customers.
Do you want to make this action easier? With GitScrum’s User Stories, use a good CRM system to manage all knowledge about your customers in an agile way.
2. Pay attention to their needs
Once you meet someone, there is nothing more captivating than paying attention to that person.
The relationship marketing actions that we are going to suggest in this regard involve the internet and digital marketing.
GitScrum’s Sprints helps your marketing team increase productivity in a week. This feature aims to demonstrate the attention you give your customer by offering content relevant to them. You will create it following a burndown chart and take every line to get your customer’s attention.
Also, create pages on social media with the information they need, develop a blog with articles t, and even provide richer and deeper stories in exchange for your email, name, and phone number.
3. Answer their demands
Listening is not enough. A minimum response time needs to resolve customer issues and relentlessly pursue this goal.
This relationship marketing action is SLA, Service Level Agreement. It is an agreement that your team commits to complying with. It is within the procedures that you have determined to provide the best service to the customer.
Another important action is to always keep the customer informed of the progress of their order and the causes of any delay or delay.
To answer their demands, GitScrum’s Wiki will help you know your customers well. This is an open space for every marketing teammate to share ideas and answers to understand your customer needs.
4. Surprise your customers
This is the ultimate asset you need to develop at any cost in your business to retain and retain customers: surprise them, show them something they didn’t expect, but that they really value and want.
Do you know how to do this? Anyone who really knows someone, cares about him, pays attention, listens and responds, and ends up knowing exactly what’s going on in his head.
With GitScrum’s Rock Star Team, your company can more easily discover the wishes and needs of your customers. By that, you must create an environmental competition among them and reward your team with the best solutions for customers. Also, what they most need, and offer them the exact solution, at the right time and under the conditions more suitable.
5. Indicate future plans
Anyone who has a relationship with someone wants to build something together, towards a better future.
Do satisfaction surveys, talk to your customer, ask for suggestions. And, above all, give conditions for his business to work well due to the solution you offer him. It needs to be a success for his business to be too.
This type of relationship marketing action is Customer Success. And he/she is in charge of a team that monitors and advises customers to get the most value from their products or services.
Using GitScrum’s Discussions, you will be able to communicate with your teammates in an exclusive place. This feature helps everyone who wants to share new ideas and discuss topics and options for future plans of the product.
Succeeding with satisfied customers
The customer journey will only be effective if the customer success and marketing areas are aligned and fed back by the customer success analyst who listens to the pains and needs of customer-centric marketing in their routine.
This alignment will almost exactly define the customer’s purchase journey, that is, which product or service should generate more results for the customer’s pain. Also, which product or service should be offered to cure your customer’s pain.