Tag: email marketing

Scrum is your starting point to create and monitor powerful Inbound Marketing Campaigns

What is Inbound Marketing Inbound marketing is also known as “permission marketing”. For many decades, promotional marketing followed its traditional form, known as “outbound marketing”, which means the actions were directed at the audiences, and advertisers had to “go after the target buyers”, try to make them interested, no matter their previous receptivity. Outbound actions […]